Orignal image
Taking the original image I then removed the background so that I would be able to edit the picture into a more suiting format as I felt that the black was a never male dominate colour.
I explored with varying the colour of the cocktails developing a more subtle hue, this then complying to design styles liked by women. I also involved a pink background in order to express gender stereotypes further.
I personally do not like this approach as I feel that it appears tacky, a factor in which does not sell. I also believe that it would be unfair to use someone else's imagery rather than my own.
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