As our group needed a logo I developed some sketches following that of stock market iconography. I focused largely on arrows expressing them in a positive way. When asking my peeps which design they liked the most they suggested that of the circle arrow approach.
Following my ilustrations and feedback from my group I developed two logos. When asking the group which design they preferred they suggested that the circle approach appeared much more friendly as the rigid shape of the arrow appeared awkward. Due to this as a group we decided upon the circular approach.
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