Similarities within the designs:
-Usage of space-the designs appear to use space in a claustrophobic manner, breaking design boundaries and pushing type into compact areas. As claustrophobia is a common fear, I believe that this may be a successful route in which to follow.
-Colour palette-the colour palettes are minimal and don't generally use more than 4 colour variations.
-Negative space is widely used to position the audience a certain way.
-Multiple mediums such as colour and type have been used.
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