Tuesday, 28 November 2017
LGBTQ campaigns
The British Army is launching a strand of its "This is belonging" campaign to coincide with London Pride 2017: the traditional khaki camouflage is being swapped with rainbow colours. The campaign, created by Karmarama, goes live tomorrow across outdoor posters and social media, with rainbow camo cream to be distributed those attending this weekend’s Pride Parade.
The independent creative agency is celebrating Pride in London by honouring four modern icons of the LGBT+ community as "Patrons of Pride," immortalised with illustrations in the style of stained glass windows.
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