Developing labels

Sea mist 

Further illustrative strokes were added to the design in order to make it appear more visually engaging. Although this did make the design stand out more, I still felt that the composition was lacking enthusiasm as it appeared easily before the consumers eyes, meaning once the initial text is read, there is little intrest left for the consumer. 

In an attempt to combat these previous uncertainties, smaller illustrations were added to the design. This also applying to the rule of thirds. By completing this action the designs began to appear far more visually interesting. 

In order to add further dimension towards the design, the text was promoted over different lines. Not only did this allow for the design to appear more interesting, but also promoted legibility, a key factor within label design. 

The key type was altered in order to promote further hierarchy. The usage of a handwritten typeface also promotes the idea that the company handmake the products, in turn promoting the manufacture of the products within the labels design. 

Feedback from Amy 

Feedback was gained from Amy in which suggested that she approved of the designs and that I should carry on and develop the other labels similarly. 

Asking others for feedback...

When asking my peers for feedback they suggested that different colour variations should be used for the following labels in order to promote the products as individually. 

Further developments

Bath salts 

A variety of compostions have been explored, in order to promote the gritty texture present within the strokes. Colour variations were also explored in order to gain the most attractive looking design. 

The above design explores how the label would be presented alongside text. A clear level of hierarchy has been developed through the text. 

Exploring with the other designs....

Above are some design ideas for the other labels. 

Peer feedback 

When discussing the labels as a collective, it was outlined through feedback that the coconut soak did not appear as part of the group, as a result of the colour palette used. It was also suggested that although the brown clearly represents the ingredients, a grey may be a better way in which to resemble this. It was also suggested that the two typefaces used are highly effective, and coincide with one another well.