Aesthetics

As the aesthetic properties of a design often get noticed first, research was conducted into the different ways in which patterns, typography and colour may be used in order to express a niche style in which would interest the audience. Both instagram and pinterest were used in order to collect such 'patterns' as these a common social medias/apps in which are used by the target audience to discover new innovative products. 

Colourful and 3D typography was a common theme expressed, with hand rendered approaches appearing most distinctive. A consistent use of typography may also link the designs together allowing for a well articulated design, in which follows a specific formula. Typography may be explored fully, with CAD/Hand Rendered approaches being tested.  

Double exposure works well especially within screenprinted designs as it allows for an extra element to be involved within the aesthetic. This may also be a way in which to develop a set rather than individual product. The top left image expresses a way in which minimal patterns can be expressed in order to keep consistency. This may also be focused upon within the designs. 

Alcohol is deemed as a luxury in many cultures, although alcohol does have large negative effects and thus its usage in design must be extensively explored.Illustrations may be used in order to express a more friendly approach and eliminate the negative effects. 

Watercolours have been a strong influence within this moodboard, as multiple styles has been expressed. The simple design through the chanel bottle is one of the strongest with a spot effect being used. This would work effectively on multiple platforms, other colours could also be used in order to develop further designs.