Statistics involving target audience

In Great Britain in 2011, there were a total of 151,474 reported personal injury road accidents. 22 per cent (33,322) of these involved at least one young (17 to 24 year old) car driver, and in total:

•  412 people were killed in accidents involving young car drivers (22 per cent of total road fatalities in 2011)

•  4,894 people were killed or seriously injured (KSI) (20 per cent of total road KSI casualties)

• 46,634 people were slightly injured (26 per cent of all slight injuries)

•  148 young car drivers were killed in 2011 (24 per cent of all car drive