CAD Variations

LANDING PAGE

• bold and bright style 
• iconography selected is developed by females-further showcases the work

• an about section was highlighted in order showcase the intentions of the interface. 
• bold colours were used to allow each individual section to stand out

• colours relate to each section 
• buttons added to direct the consumer 
• the imagery used embeds women within the creative industry

• a footer has been added in which holds key information surrounding the brand
• links to email have been applied

example

• example as to how the scroll may look upon the homepage
• bold colours allow the design to stand out

JOB SECTION

• On the task bar a job section will be highlighted 
• initial page, allowing the consumer to search for a job role 

• secondary page (scroll)
• PEER FEEDBACK-add location search 
• clear hierarchy 

• further link to see the full employment advert 
• blue used as a calming agent 

• lets people apply
• link to client website?
• clear, minimal layout 

• pop up section that appears after you click apply
• fun, engaging design-inviting 

BLOG SECTION

• green-positive
• interviews with creatives is featured 

• scroll doen-multiple elements 

• copywriting example 

• link to full article-more engaging to the young consumer 

PORTFOLIO SECTION 

• basic introduction 
• allows you to submit relevant details 

AGONY AUNT

• you are able to ask the creative agony aunt anything 
• submit through simple upload system 
• pop up saying once you have submitted. 

SELF HELP SECTION

• large type-visually engaging 
• catchy slogans 

• again when submitted a different banner pops up. 
• imagery selected is created by female creatives-ensuring they gain recognition. 

Thoughts/Feedback:

• shapes are much more decorative/effective 
• the new colour variations are stronger than the previous 
• consistency is made throughout
• keep to flush left??-I don't agree with this
• transitions just need to be perfected (makes it easier for the consumer to navigate)